At long last, the joint streaming video deal between Redbox and Verizon has gotten an official name. Say hello to Rebox Instant by Verizon.
Verizon and Redbox announced back in February that the two companies would be joining up for a streaming video service some time this year. Since that time the only other news of the venture was a leak the following day of it possibly being named “Redbox Instant.”
This morning the name turned out to be somewhat official when RedboxInstant.com opened its doors, but the site further down refers to it as “Redbox Instant by Verizon.” Hopefully that won’t be the full name that is used at all times because it’s just a whole lot of words to say.
Currently the site just says “DVDs at the kiosk + Instant streaming hits, all in one fist-pumping package.” The most interesting bit of info on the site is that does list Shawn Stickland as the CEO. He also served as the VP of Verizon’s FiOS service and was heralded as one of the driving forces behind its success. This, to us, says that Rebox Instant has big plans, and a large portion of that is being driven by Verizon.
There is no indication of how much this “fist-pumping package” will cost you, but you can enter your email address for future updates.