Tuesday, August 27, 2013

BlackBerry Considers Breaking BBM Off Into New Company, BBM Inc.

BlackBerry is seemingly on the verge of finally releasing BlackBerry Messenger for the iPhone and Android devices. According to a new report from The Wall Street Journal, however, the company may have even bigger plans for BBM. The Journal on Tuesday reported that BlackBerry is considering spinning its BlackBerry Messenger division off into a separate company called “BBM Inc.” that would operate as a BlackBerry subsidiary with more independence than it currently has. The company is also once again considering expanding BBM beyond BlackBerry, iOS and Android devices to desktop computers, according to the report. ”We have announced our plans to offer this trusted mobile messaging service to iPhone and Android users sometime this summer,” a BlackBerry spokeswoman said in response to the report. “We have made no further announcements.” Breaking BBM off into a new company is one of many different ideas being tossed around as BlackBerry looks to recover from its current downturn.

Source: The Wall Street Journal

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