Wednesday, December 13, 2017

Apple Acquires Shazam For $400 Million

Image result for Apple Shazam
Apple has announced that it has acquired song recognition company Shazam. According to Recode the deal is valued at $400 million.

In a statement to The Verge, an Apple spokesperson said:

“We are thrilled that Shazam and its talented team will be joining Apple. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement."

Shazam currently has apps for iOS, Android, and macOS with the Windows apps being pulled earlier this year. It is one of the most highly rated and popular apps in the world on every platform. Even before the acquisition Shazam has been part of Apple software powering the song recognition feature in Siri. 

With the acquisition, Apple could build deeper integration within Apple Music software. The deal should close in the coming weeks pending regulatory approval.

No comments: