Walmart may be the next giant to enter the video streaming wars according to a report from The Information. Walmart is reportedly considering launching its own video streaming service to battle Netflix and Amazon Prime Video utilizing Microsoft Cloud Servers in a five year deal. Walmart wants to undercut its competition by pricing its service at $8 per month or lower. Additionally, Walmart is said to be considering an ad supported free tier of service as well.
Walmart isn't new to video streaming game it already owns Vudu, a service for buying and renting movies. Vudu launched its own ad supported streaming service Movies on Us a few years ago which has failed to take off to date.
According to the report the $8 per month price comes from the idea that Netflix and Amazon are more popular with customers on the East and West Coasts. Customers may move toward a lower cost option. Currently, Netflix prices its service between $8 and $14 per month while Amazon Prime Video is roughly $8 per month.
Source: The Information