ZAGG announced that it has acquired BRAVEN from Incipio Group, the company did not mention how much it paid for the audio company. Incipio Group purchased BRAVEN back in 2013, in an effort to expand its brand and products that it sells. Which makes it interesting that Incipio Group sold BRAVEN to ZAGG.
In the press release issued yesterday, ZAGG mentions that the BRAVEN acquisition is going to allow ZAGG to extend its leadership position in the world of smartphone accessories. ZAGG will be able to leverage BRAVEN’s focus on product, brand, distribution and operational excellence.
BRAVEN is quite well known for its popular rugged speakers and headphones. While BRAVEN’s speakers don’t match up to Sony, Bose, and Beats in terms of sound quality it does offer great sound in a rugged build. Some of the speakers are rugged enough to be run over with a car which is pretty impressive.
ZAGG says that it will leverage BRAVEN’s broad retail presence,global distribution channels and supply chain which will help ZAGG boost its sales and profitability.
Source: ZAGG
Zagg today announced it has acquired Mophie, Randy Hales President and Chief Executive Officer of ZAGG said that the acquisition will allow the two companies to work together and deliver an even better customer and investor experience than they could as independent companies.
Daniel Hung Chief Executive Officer of ZAGG had similar comments, saying that the partnership will see both brands grow around the world and continue to innovate in the mobile market.
Source: ZAGG
