Thursday, December 15, 2011

Sprint, NBA strike multi-year partnership

NBA Commissioner David Stern is all smiles these days. Why? Because the most pointless labor dispute in human history has finally drawn to a close, and Chris Paul isn't a Laker. He must also be elated over a new deal the NBA has just signed with Sprint, which replaces T-Mobile as the Official Wireless Service Partner of the NBA -- a phrase that will likely be repeated ad nauseam during every single halftime report this season. Under the marketing partnership, announced on Wednesday, Sprint will launch its own "Sprint NBA Mobile" Android app, giving subscribers access to highlights, stats and the latest news on why Chris Paul isn't a Laker. According to All Things D, an iOS version is still in the works, though it remains unclear whether it will sport the same features as its Android counterpart. Sprint says the app should be available in time for the NBA's December 25th season opener.

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