Thursday, January 19, 2012
Microsoft Adding Nokia Branding To Bing Maps
Noki-soft? Micro-ia? The madness continues! Nokia front-man Stephen Elop let it be known that his company's moniker will be making its way to Bing Maps in the near future, and he's not just talking about on the desktop. During a CES interview with Pocket-lint, Elop explained that any "property" utilizing Microsoft's Bing Maps service -- including mobile platforms -- will be co-branded with the Nokia logo. "We are clearly placing a bet on the Windows Phone platform; they [Microsoft] are placing a bet on our location-based platform," he said. The CEO cited BlackBerry as a non-Windows Phone device that will see the Nokia tattoo in its Maps app -- RIM recently announced its intention to integrate Bing Maps at the OS level. No word on when Microsoft branding will make its way onto Nokia software.