Yik Yak messaging app geared towards college students, announced today that it would be shutting down. The app first launched back in 2014 as a way to discretely communicate with others nearby, and it took off quickly for its gossip centric role.
Along the way, the team scooped up $73.5 million in venture capital funding. With today’s closure and an accompanying SEC filing issued last week we’ve learned that mobile payments company Square acquired Yik Yak for its engineering talent and some minor intellectual property valued at $1 million.
At one point, investors valued Yik Yak at $400 million.