Yahoo Rumored To Be In Talks To Buy Tumblr For $1 billion
is rumored to be on the verge of shelling out $1 billion for
hosting site Tumblr. This could easily be a win-win deal as Yahoo
needs the infusion of young blood while Tumblr is looking for
liquidity. There is speculation that Yahoo CEO Marissa Mayer has had
her eye on the company for a while and has already met with its
executives including Tumblr founder and CEO David Karp.
has raised $125 million at a valuation of $800 million, so a $1
billion price tag would certainly be in the ballpark, especially
microblogging site starting adding mobile ads to its mobile app in
Over the past 6 months, the number of those using Tumblr's
mobile app has quadrupled.
Tumblr's growth is right now off the charts. The company had $13
million in revenue last year and is expecting as much as $100 million
this year. Yahoo
has been shutting down many of its mobile apps and
one estimate is that 80% of the company's apps could be gone by the
end of the year. But a purchase of Tumblr would add a mobile appthat
could revitalize Yahoo in the mobilespace,
where it has yet to make a name for itself.
According to sources close to the situation, the Yahoo board plans to meet Sunday night to decide whether to approve a $1.1 billion all-cash offer for New York-based blogging site Tumblr.