An interesting twist in the world of social media came today with confirmation that Google has entered into an agreement to purchase Meebo, a company known for its eponymous Meebo Bar. Primarily a platform that’s intended to drive consumer engagement with brands via a social medium, Meebo also provides advertisers a less-intrusive way to reach their target audiences. Meebo announced the acquisition on its blog, and hints that its team will work with Google to grow and improve the platform. It’s unclear whether Google intends to integrate the Meebo Bar into its own online properties, or whether the Mountain View giant simply views it as a method to increase its advertising reach.
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