Wednesday, March 7, 2012

Apple Announces 1080p Apple TV

Apple on Wednesday unveiled an updated Apple TV with a new streamlined user interface during the company’s press conference in San Francisco. The iOS-based set top box supports 1080p content, Genius recommendations, iTunes Match, Photo Stream and TV shows will be available the day after they air. “People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.” The new Apple TV retains the same $99 price tag, and it will be available on March 16th with pre-orders starting today.

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