The Social Network is purchasing companies left and right, with the most recent including Instagram and Lightbox. But now they have decided to acquire Karma, a social gifting app.
Simply put, Karma allows users to connect to Facebook via their app and send people gifts. Why would Facebook want this service? Surely, Facebook could further integrate this service to create more revenue from gift sales. Karma states that the app will continue to run as usual, but now with a stronger backbone.
It seems like the Social Network is trying to get its hands anywhere they can, so we would not be surprised to see Facebook purchasing more services soon.