Judge Orders Aio Wireless To Choose A Different Color

T-Mobile announced that it has chalked up a win over Aio Wireless regarding a trademark infringement lawsuit. T-Mobile believes Aio Wireless use of their "plum" color in its logo was too close to T-Mobile's own magenta color and branding. 

T-Mobile sued Aio Wireless stating the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile's position. Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. 

Aio Wireless is owned and operated by AT&T.


Source: T-Mobile