Monday, February 6, 2012

Redbox And Verizon Will Offer Streaming Video Through Joint Venture

Rental kiosk service Redbox is apparently trying to move in on the streaming video market. The company has just announced a joint venture with Verizon that will combine the Redbox DVD and Blu-Ray rental business with "video on demand streaming and download service." The service is expected to launch in the second half of 2012, and more information will be forthcoming. So far, we haven't been given any details about how the service will work, but the announcement hints that Verizon will be managing the streaming content, possibly leveraging the well-known Redbox brand to build loyalty. Despite being provided by Verizon, the streaming apparently isn't tied to using the company's mobile or broadband service. We'll have to wait and see whether the move to streaming places Redbox, which recently broke with Warner Bros. over rental policies, under the same negotiating constraints as competitors like Netflix.

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